This article with the website and what makes this Country Email List website so unique. Dilemmas, mistakes, pitfalls and setbacks. You can sweep them under the rug or hide them – or on the contrary, communicate them in your company story or stories. huh? Just Country Email List throw mistakes out into the world and show them off? Most companies would rather not do that. They prefer to keep their dirty laundry to themselves. But it can also be different. Storytelling is a very effective means of telling not only about successes but also about setbacks. New on Country Email List Frankwatching The growth secrets of Rabobank, LinkedIn & Spotler 08:00 The 5 principles for powerful co-creation.

This is how you influence stubborn people who Country Email List don't want anything ma 4 reasons why purpose remains important like this Put your business on the map with these tips for local SEO [infographic] sat Therefore, also communicate about Country Email List setbacks, dilemmas and pitfalls. This shows that you are a real company where real people work Country Email List and where mistakes are made. But also how you deal with it. And if you do that right, it sets your company apart from Country Email List all the others, thus having a positive impact on your image. It also makes your organization more human and therefore more attractive. New insights Let's look at an example.

Clothing manufacturer Patagonia. Patagonia stands for Country Email List quality and durability. The company has been around since 1978 and has undergone many developments in its almost 45-year existence. One of those developments is the transition to organic cotton. Patagonia switched to organic cotton in the mid 1990s. The organization did not just do that: it already Country Email List had some negative experiences with the conventional production method, which was positively known at the time. An example: In 1988, we opened our Patagonia Boston store, and shortly after stocking Country Email List the shelves with products, our employees started experiencing headaches. The cause, we determined, was poor ventilation and a build-up of formaldehyde fumes being released from the clothing.